“Is Betty Bossi the Swiss answer to the American Betty Crocker?” I asked myself when I first encountered Betty Bossi products and recipes in a Swiss supermarket. I was pretty surprised when I learned that this was actually the case. “Not very creative”, I thought, “and also very similar”. Both Bettys are fictional characters, creations by resourceful companies. While the American Betty was invented to give responses to customer product questions a name (and face), the Swiss Betty was promoting the use of margarine through simple recipes. By now Betty Bossi has evolved into a successful Swiss imperium selling cookbooks and food products under that brand name which does not have much to do with margarine anymore …
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